Why are Advertising Agencies Using White Label PPC Services

In the world today, advertising has become more important than ever, helping businesses reach their audiences, driving sales and brand recognition, and more. With the advent of the internet and social media, there are added layers to traditional advertising that did not exist before. As a result, advertising agencies are under pressure to do it all—provide traditional advertising services as well as new-fangled ones, such as SEO (search engine optimisation) and PPC (pay-per-click) advertising. Today, advertising agencies are turning to white label pay-per-click agencies to cover their bases. Here is a look at why white label PPC services are so popular among advertising agencies.

 

What is white label PPC?

 

White label PPC is a service that advertising agencies use to resell PPC services under their own brand. With white label PPC management, the advertising agency’s clients never get to know that the work has been outsourced to a third-party white label PPC agency. So, their client’s PPC advertising campaigns are created, managed, and optimised by professionals without the actual advertising agency needing to lift a finger.

 

What are the limitations experienced by advertising agencies when offering PPC services?

 

PPC management is a continuous task of refinement, optimisation, and testing. It requires an on-hands approach as PPC platforms are complex and it can be easy to lose money on PPC through mismanagement. The limitations advertising agencies experience when offering traditional, non-outsourced PPC services are:

• They lack in-depth knowhow and expertise to run effective PPC campaigns
• They don’t have the people and infrastructure to fulfil PPC services at scale for clients
• They lack the time required to run multiple PPC campaigns for clients

 

 

Why do advertising agencies use white label PPC services?

 

Given below are the reasons why advertising agencies use third-party white label PPC services:

 

• The experts take over

For PPC, white label services make sense since the people creating and running the PPC campaigns are experts in their field. They deal with PPC day in and day out and have the in-depth knowledge and training to make a PPC campaign a success. These experts understand what the PPC campaign audience should be, how to target them, and how to make the most of current PPC trends and technologies.

 

• Get the best at a lower cost

When you hire white label PPC management, you pay for the best services for your clients, while you sit back and enjoy their success. At the same time, you save money because you will not be spending on recruiting, training, paying, and retaining employees. You don’t have to spend money on making sure they have up-to-date training, tools, or facilities to get the job done. Thus, white label PPC for agencies, such as advertising agencies, is a cost-effective resource.

 

• Your brand value stays intact

Brand value and reputation are crucial today, whether for advertising agencies or their clients. White label PPC allows advertising agencies to maintain or even improve their brand value by offering great PPC services for their clients. The work delivered by the white label PPC agency will be up to the standard expected of the advertising agency. Moreover, the work is delivered at the earliest, keeping the branding and reputation intact.

 

• A reduced workload and less stress

Running PPC campaigns is a full-time job. Trying to run PPC campaigns while catering to other advertising requirements of your clients can be a nightmare unless your agency is a behemoth with the resources and infrastructure to truly do it all. White label PPC can take the pressure off your in-house employees, reducing their workload and their overall stress. PPC is complicated and when you outsource it, the work gets done without additional hassle on your part.

 

• Scalable services

Advertising agencies love white label PPC agencies because the work is scalable as per the requirement. Suppose you have a client that requires a small PPC campaign to be created and managed, instead of hiring an in-house team, wasting precious time and resources, you simply outsource it to a white label PPC agency. Tomorrow, that same client approaches you with a far bigger PPC campaign in mind, you can outsource the work without a second thought. You don’t need to worry about hiring or firing employees or worrying about an in-house PPC team being underworked when there is less PPC-related work.

 

• Dedicated managers to supervise the work

The PPC agency will ensure that there is a dedicated manager to supervise the work you outsource to them. So, you are never at a loss when it comes to answering your client’s queries and allaying their doubts. The PPC team working on the campaigns is answerable to that manager who will provide you with all the answers you will need.

 

• Guaranteed privacy and data ownership

When advertising agencies hire white label PPC agencies they can rest assured that their privacy is guaranteed. This is because there is a confidentiality agreement that the white label agency signs. Moreover, the advertising agency retains ownership of all the data provided and extracted via the PPC campaigns. The advertising agency’s client is never informed or intimated that their campaigns are being managed by a third-party agency. All reports and the dashboard provided will have the advertising agency’s branding, logo, and contact information.

 

• Regular and in-depth reports that provide the big picture

White label PPC agencies provide in-depth reporting that gives the bigger picture as well as the nitty-gritty of how their client’s campaigns are doing. Regular reports help keep the advertising agency on top of the PPC campaign performance.

 

• Gain new clients while retaining old client’s loyalty

By offering comprehensive advertising services, including PPC, an advertising agency will retain old clients happy to remain loyal to any agency that provides all the advertising-related services they require. Furthermore, the agency can also gain new clients who will require PPC management. This creates a win-win situation for everyone involved. The advertising agency that has expanded its offerings and revenue, its clients who get everything they need under one roof, and the PPC agency for whom PPC is their