Google’s Smart Shopping Campaigns produce a much wider reach than conventional campaigns. The added effort put into these campaigns reaps multiple rewards, including a rise in conversion rates of up to 30%. Read on to know how smart shopping campaigns work to maximize conversion value. How Do These Campaigns Work? Google’s Smart Shopping Campaigns […]
Google Ads will automatically transition the existing Smart Shopping campaigns to Performance Max from April to September 2022. Local campaigns will automatically transition to Performance Max from June to September 2022. This transition will be a phased approach via the Google Ads API. Google has announced a “one-click” self-service solution for those who would like […]
