Comparing In-House vs. White Label PPC Management Hello, digital navigators! The world of PPC is fascinating, isn’t it? Yet, as businesses wrestle with the ever-growing digital landscape, a recurring question looms large: Should you anchor your PPC campaigns with an in-house team, or is it time to chart new territories with an external partner? This […]
Google’s Keyword Planner has been the go-to keyword research tool of PPC management professionals for many years now. The recent rebranding of the Google Ads platform as Google Ads has brought some changes to the Google Keyword Planner. Here are some tips to get you started on using the new, shinier, better version. Access […]
Many consider Pay Per Click (PPC) the fastest way to expand the digital imprint and mint money by expanding business opportunities through online sales. It is indeed the fastest way, however, all that is relative compared to other internet marketing strategies at disposal to marketers. Paid search can help achieve the objectives—visibility and brand […]
