Negative keywords in Google ads help to make your campaigns more targeted and consolidated for those who view the ad. It is a marketing technique that is used to make sure that your targeted audience is able to reach your business easily when they search for a particular item in the search bar. When it […]
Each PPC audit owner has their own and unique style of creating and managing their PPC audit account. When you take over their account, it’s going to be tedious to navigate your way through the account without being able to fully understand its historical background and the reason for its organizational pattern. By using the […]
