With growing competition comes the need to create highly-focussed search engine advertising where advertisers bid for ad placements which can result in interest from prospective buyers who search for specific keywords on Google or other search engines. Pay per click campaign management requires dedicated professionals who know how the process works and how to […]
Are you directing all PPC traffic to your homepage? That’s an ineffective practice costing you leads and conversions! Creating dedicated landing pages is critical to drive conversions and provide a superior user experience. Here are some great practices a professional PPC management agency recommends to optimize landing pages: #1 Identify Landing Page Objective […]
