Have you been feeling overwhelmed trying to juggle Google ads management services for several clients at the same time? You’re not the only one. It can become quite frustrating to keep up with the industry’s best practices and tackle rapid changes to the algorithm, while managing client demands. This is when it helps to secure a white label PPC management service that can handle client campaigns on your behalf. These full-service agencies allow you to either pick a few services that you require or will handle the A to Z of PPC management for your clients. Not only will this boost brand visibility but will help drive conversions.

What does Google Ads Management services entail?

Wondering what’s in store when you hire the services of a pay-per-click management agency? Here’s a quick look at some key services that are handled by a white label PPC firm.

Keyword identification: An integral part of pay-per-click campaign management is identifying the right keywords to target the intended audience. Some factors to keep in mind are the target audience’s online behaviour, interests and demographics. This step is critical as it can be the difference between a successful and profit-oriented campaign and one that is merely lukewarm.

Ad creation: The next step would be to create and optimize ads that will resonate with people who are interested in specific products or services. An experienced pay-per-click management agency will be able to optimize ads while keeping costs low. Further, the right team will be able to create compelling ad copy that will persuade prospective customers to take a purchase decision.

Bid management: A reliable pay-per-click management company will know exactly how to set bids and manage them for maximum return on investment. This process will involve creating a budget, making bid adjustments and refining the strategy so the best possible outcome is achieved. Effective bid management is a continuous process that is best handled by experts in the industry.

Tracking: The last stage would be to track and report on campaign performance so informed decisions can be taken in the future. The only way to improve results is to collect performance data and analyse what can be done better. Detailed metrics can reveal areas of opportunity to optimize the campaign further. It can also reveal possible pitfalls which can be avoided in the future.

Who should hire a PPC Management Service?

If you intend to start offering Google ads PPC management services to your clients, you can outsource this service to a white label PPC firm that will run your campaigns for you. Further, if you don’t have an in-house team or want to ramp up your services to cater to more clients, then this is an excellent opportunity to grow your business. A pay-per-click management agency will have all the software systems in place and the requisite knowledge and industry experience to work on your behalf and run winning PPC campaigns for your clients.

Also read: CREATING DIGITAL SYNERGY: THE POWER OF OUTSOURCING GOOGLE ADS