It can be cumbersome to take on the responsibility of navigating the world of PPC advertising without any additional help. It would require a lot of time, effort and expertise to run successful PPC campaigns. This is not always feasible for businesses, especially for small and mid-size businesses who want to focus on brand […]
PPC management, also known as pay-per-click management, is the process of organizing and managing a company’s PPC strategy and ad spend in order to optimize ROI. PPC campaign management allows your company to make strategic, data-driven decisions regarding your ad spend that improve your pay-per-click performance and ROI. Most business invest in outsourcing their […]
There are several myths surrounding management of pay-per-click campaigns. Because of these myths, advertisers find themselves struggling to make informed decisions regarding their PPC campaigns. In this blogpost, we have sought to address certain myths related to PPC ad management, and reveal the truth about them. Read on to identify the common myths and realities […]
Why are Advertising Agencies Using White Label PPC Services In the world today, advertising has become more important than ever, helping businesses reach their audiences, driving sales and brand recognition, and more. With the advent of the internet and social media, there are added layers to traditional advertising that did not exist before. As a […]
Each PPC audit owner has their own and unique style of creating and managing their PPC audit account. When you take over their account, it’s going to be tedious to navigate your way through the account without being able to fully understand its historical background and the reason for its organizational pattern. By using the […]
As unpleasant as it sounds, an e-commerce store running an Google Ads campaign should conduct a PPC audit at least once a year. The good news is that you’re already on the right track because you’re reading this web blog. Scroll down to learn what features you should be inspected to ensure your campaign […]
