How to pick a PPC Management Agency PPC or ‘pay-per-click’ advertising is one of the most efficient ways that brands use to generate traffic, increase brand awareness, and improve sales. PPC can be extremely fruitful, but can also be prone to mismanagement by untrained professionals. Moreover, pay-per-click management is also labour and time-intensive, so for […]
Lead magnets are freebies handed out to customers in return for their contact information. The freebies could be special deals, discount codes, or free resources like e-book template, webinars, etc. The contact information sought for in return includes the customer’s name, company information, email addresses, etc. These details can be used to spread brand awareness, […]
Google’s Smart Shopping Campaigns produce a much wider reach than conventional campaigns. The added effort put into these campaigns reaps multiple rewards, including a rise in conversion rates of up to 30%. Read on to know how smart shopping campaigns work to maximize conversion value. How Do These Campaigns Work? Google’s Smart Shopping Campaigns […]
Google Ads will automatically transition the existing Smart Shopping campaigns to Performance Max from April to September 2022. Local campaigns will automatically transition to Performance Max from June to September 2022. This transition will be a phased approach via the Google Ads API. Google has announced a “one-click” self-service solution for those who would like […]
The first step in starting an eCommerce business is to get people to visit your website. But how do you ensure that your visitors convert once they arrive at your site? By aiming for the highest potential eCommerce conversion rate for your store. After a bad user experience, 89 percent of customers purchase with a […]
We know that building well-structured campaigns with relevant keywords and effective ad text are two critical parts of online marketing in e-commerce paid search. To boost relevance, the account must have the appropriate bid techniques and negative keywords. Even if all of these things are done correctly, there are a slew of other issues that […]
