In the heart of the bustling digital marketplace of the UK, where businesses vie for visibility and impact, lies the complex world of Google Ads. Navigating through this intricate domain can often feel like a challenging journey through London’s famous Underground: full of potential routes, but equally full of twists and turns. This is […]
Google Ads
Find a Good Google Ads Management Agency at a Reasonable Budget
Find a Good Google Ads Management Agency at a Reasonable Budget Google owns almost 90% or even higher of the search engine market, and hence makes for a great target when setting up a digital or content marketing campaign. The system is pretty simple- you will first need to make an ad based on what […]
How to pick a PPC Management Agency
How to pick a PPC Management Agency PPC or ‘pay-per-click’ advertising is one of the most efficient ways that brands use to generate traffic, increase brand awareness, and improve sales. PPC can be extremely fruitful, but can also be prone to mismanagement by untrained professionals. Moreover, pay-per-click management is also labour and time-intensive, so for […]
Maintain Negative Keywords Using Lowest Common Denominator Method
Negative keywords in Google ads help to make your campaigns more targeted and consolidated for those who view the ad. It is a marketing technique that is used to make sure that your targeted audience is able to reach your business easily when they search for a particular item in the search bar. When it […]
Know Whether You Should Use Seller Rating in Google Ads
Seller rating Google Ads are those that show the customer rating of the product/service being advertised in the ad itself. Not everyone is eligible to publish seller ratings Google Ads. If you want to know whether you are eligible for the same, or whether you should consider using seller ratings, read on. What Are […]
Preparing for Google Ads’ New Features: Tips for Your Campaigns
As the PPC industry matures, it becomes increasingly difficult to discover new options for managing your SEM campaigns and staying on top of the current trends that will help you achieve a higher ROAS. Google adds more automation and sophistication to its ad offerings, such as Google Ads services, every year. While it can aid […]