As unpleasant as it sounds, an e-commerce store running an Google Ads campaign should conduct a PPC audit at least once a year. The good news is that you’re already on the right track because you’re reading this web blog. Scroll down to learn what features you should be inspected to ensure your campaign […]
Are you using Remarketing Lists for Search Ads in your Google Ads campaigns? Many marketers don’t because they think RLSAs are too difficult to understand and implement. However, they are a goldmine of opportunities because they are used to target audiences who previously visited your website. Here’s how you can set up RLSA lists […]
Are your PPC landing pages driving conversions? Do you have dedicated landing pages in place? Google Ads audit professionals recommend building dedicated landing pages that are optimized for generating conversions. Follow these tips to create effective landing pages for your PPC ads. #1 Cover Important Elements While evaluating the effectiveness of landing […]
Do you have call tracking set up for your PPC campaigns? Google Analytics can provide a wealth of information about a customer’s sales journey on the web. But what about leads who come to you via phone? That’s where call tracking comes in handy for PPC management services providers. Here’s everything you need to […]
When running a Google Ads campaign, you do not need to spend hours trying to figure out the effectiveness of your campaign. It needn’t be so tedious. If you know exactly what to look for during your White label PPC audit, tweaking a campaign only takes a few minutes. The real challenge is in knowing […]
With their flexibility and easy application, responsive ads are currently rocking Google remarketing campaigns and Display campaigns for good reasons. Here’s everything you need to know to get a comprehensive overview of these ads. #1 Offer Greater Flexibility Responsive ads automatically modify their size, appearance and format to fit different ad spaces. A responsive ad campaign might […]
