The advertising industry is constantly evolving and along with it, marketing strategies and trends must change to keep up. What is relevant today, may not be so relevant or trendy in the near future. In this article, we are going to discuss PPC in particular and will look at some critical PPC trends for 2021. […]
If you are a businessperson trying to run a successful Google Ads campaign, you will be quite surprised that it can be a lot harder than it looks from the outside. There are many elements involved in an ad campaign and while trying to manage it all, there are some common PPC mistakes that many […]
Is Competitor Click Fraud Real? Do Competitors Really Click Your Ads? If you are a business owner and if you either manage your own or provide Google Ads outsourcing services, you would have come across discussions revolving around competitor click fraud. Therefore, is it a real phenomenon faced by people in the advertising sphere and […]
In the world of digital marketing, a powerful remarketing campaign is one of the strongest weapons every business agencies should have in their arsenals. No doubt remarketing is a magical tool, perfectly designed to help the brands flourish and to regain the bounced traffic. It is even a great way to reach potential customers and […]
Google’s Keyword Planner has been the go-to keyword research tool of PPC management professionals for many years now. The recent rebranding of the Google Ads platform as Google Ads has brought some changes to the Google Keyword Planner. Here are some tips to get you started on using the new, shinier, better version. Access […]
Video ads and mobile ads have emerged as critical parts of any online marketing mix. As more and more advertisers adopt these two formats to reach potential customers, it’s important to optimize these ad formats and stand out from the crowd. White label PPC experts offer these tips to create and implement video ads as […]
