Achieving optimal performance of a paid search campaign involves a number of factors, including keyword and competition research, geographical targeting, standard optimization, manual bidding, tracking, data collection, cost-per-acquisition and landing-page optimization, and periodic paid search audit. Campaign managers typically focus on all factors but one, audit of the account. As a result, many campaigns […]
Many consider Pay Per Click (PPC) the fastest way to expand the digital imprint and mint money by expanding business opportunities through online sales. It is indeed the fastest way, however, all that is relative compared to other internet marketing strategies at disposal to marketers. Paid search can help achieve the objectives—visibility and brand […]
The actual number of conversions of visitors into the clients gives the true measure of the success of a digital marketing campaign. The way in which you promote your products or services and the value you offer to the clients are some crucial factors that are going a long way to determine your results. […]
White label marketing agency offers a great avenue to expand the business without incurring heavy investment in resource and infrastructure development. Gauging the business opportunities provided with the advent of white label Google Ads services, the internet marketing agencies, around the world, are capitalizing on the potential of the white label to bolster portfolio […]
Auditing PPC campaigns are one of the simple and measurable ways of gaining prospective clients. PPC audit is significant to get comprehensive information about the effectiveness of any PPC campaign. Adwords audit gives a fair idea to the advertisers/managers as to what is lacking in a PPC campaign that needs to be improved or […]
The behavior of online shoppers is changing. Instead of browsing and navigating e-commerce websites for long, buyers are now spending less time on shopping sessions. According to data, people are spending seven percent less time on shopping sessions. Micro-moment shopping has taken place of marathon shopping. What options do merchants have to woo […]
